A Black Woman's Rise In The Music Video Production Game (Atlanta) Meet SockX

Making space for yourself to flourish is such a vital undertaking we must all make in our lives, to grow in a way that fulfills us holistically. Embarking on such a mass undertaking as a young Black woman in America, it takes a little more effort and elbow grease to solidify yourself in an industry that's dominated by men.

SockX Informs Her Director of Photography of Movements Needed

So I Introduce you to SockX, an Orlando, Florida native who has made a name for herself in the music video production world, known for her colorful and unique sock selection on set, she has become the woman you call to get your vision brought to life on set. SockX always had a passion for teamwork, being a former point guard on the basketball team, team building, and collaborative creation is second nature to SockX. Her introduction into production started as a model.

"I was a model first but I hated to wear makeup and wearing heels. And I was more comfortable at pretty much telling people what to do, versus waiting 12 hours on set to do nothing."

Morray Delivering A Passionate Performance For His Video “Broken Vows”

If you've had any kind of on-set experience this is par for the course in many circumstances, (HURRY UP AND WAIT) and it can feel like your valuable time is being wasted. SockX was able to ease into her calling quickly, transitioning from talent on set to creative director on a production in a matter of weeks.

And things did fall into place for SockX besides being a producer she has had the opportunity to manage music artists, most notably Derez Deshon. Her team-building, leadership, and creative qualities were recognized and she made the most of it. Being able to assist an artist with management but also the creative processes of making content for their fans.

Kayla Nicole Prepares Herself Mentally For Her Next Shot

SockX thrives in these types of fast-paced male-dominated environments when asked about her experience in working in these types of conditions she said,

"Honestly, being a woman has its pros and its cons like anything else. They look at you as dainty but then you pack a powerful punch. And it's like, WHOA, OKAY! She really does this. Now it makes people want to step up their game like I kind of underestimated her, let me get myself together. But that's about it. I guess the only downfall is that they underestimate you, a man will try you as a woman. And that's honestly it. Other than that there's no real downfall to being a woman in the industry. Now. Do we have to work harder for jobs? Yeah, because it's male-dominated."

SockX is on her way, she is blazing trails and cultivating a community of creatives to provide solutions for musical artists' problems visually, she gets it done. Continue to follow her as she keeps ascending to new heights in the music video production world.