​Juju, magic & voodoo are commonly used words given negative connotation to describe the ancient practice of indigenous people but in fact when we look deeper into history these practices derive from the very origins in which black people come from. Voodoo is commonly viewed as negative amongst the world, yet at its core is a practice that honors ancestors & various diety’s through ceremony and utilizes resources from nature to heal. “Bad Juju” is a way to take back the negative connotations given to the term & to give honor to the black woman.

Sasa Juste makes sure that every black woman is heard and felt. She reminds everyone of the vast and beautiful legacy while detailing the struggles of black women in a white-washed society that tells them that their hair is not good enough, their style is not good enough and they don’t deserve to be honored as founders of such styles. The ghetto black girl has always been a trendsetter but has never been given the proper credit for her creativity, her resourcefulness, and her originality. While in the same breath her style is stolen, rebranded and paraded by cultural appropriators that choose to ignore those very facts while simultaneously living in a world that favors them. In fact, black women were penalized in certain work & school environments for wearing their hair naturally up until last year. Another layer to the unavoidable message sent to black women on the daily. Today’s media will tell you that when a white woman does it, she is “trendy”. Sasa Juste declares, “you ain’t low”!!!